Legendary music producers Dallas Austin and Jermaine

Dupri, along with the PopUp Agency, are launching the Atlanta 50 th Hip Hop Experience at

Atlanta’s cultural epicenter Underground Atlanta. This one-of-a-kind collaboration aims to

celebrate the rich history and cultural impact of hip hop in Atlanta and its impact on the genre

worldwide.

Located on the upper level of Underground Atlanta at 65 Alabama Street, the pop-up

experience promises an engaging and immersive tribute to the pioneers, originators and

pillars of rap music who have emerged from Atlanta. The experience will feature a

captivating timeline, historical artifacts (think floppy discs and drum machines), interactive

galleries and multimedia presentations that tell the story of how Atlanta has played a pivotal

role in shaping hip hop’s evolution.